Promotions can be created in MCS Back Office: Business-> Promotions

Following screenshot represents promotion definition that reduces total transaction price by 10%. The properties in the Main group are shared by all promotions regardless of promotion scope.

 

Each Promotion must have unique name. This name is shown to the seller when promotion payment is selected in the Front Office. 

Description is optional short comment about the promotion. 

Scope has following values: 

• Entire Transaction – promotion is not tied to particular product or ticket but affects entire transaction 

• Single Ticket – promotion can be applied to tickets only 

• Single Product – promotion can be applied to products only (everything that is not a ticket).

Code is optional field that can be used to apply the promotion. The primary purpose of this property is to be used in the web portal and self services: the web portal and self services have an option to enter promotion code at the end of transaction, so you could design some marketing campaign promoting certain code, which would then give some benefits to the customers who know it. This way you can directly measure the effectiveness of your campaign. There is also a button on the screen for generating random code. 

Sort Order allows you to determine promotion sorting order in Front Office payment window. Promotions are first sorted by sort order (smaller values first), then by name. 

Require Coupon ID Registration When Applied - some vouchers, like some newspaper ads or third party coupons, may have additional codes printed on them. When running a campaign in cooperation with a partner who has provided customers with uniquely coded coupons, you may need to register these codes with each transaction so that at the end of the campaign all collected promotion ID-s could be reported. You can enforce the seller to enter promotion code at the time of applying promotion in Front Office by placing checkmark to “Require Coupon ID Registration When Applied” checkbox. When promotion is applied, the seller is prompted to enter coupon ID. 

“Available From” and “Available Until” fields determine the timeframe when the promotion is valid. The timeframe applies to the sales channels which are listed on “Availability in Sales Channels” tab page: 

When promotion is available only in Front Office and promotion code is entered in the web portal, the portal responds with “unknown promotion” message. 

When Promotion Scope is set to Entire Transaction, most of the choices in Discount Definition group are grayed out and only two discount types remain: 

• Percent Discount - you must enter into discount percentage field percent value of the discount 

• Partial Payment – the promotion acts as if payment of certain sum was received. You must enter payment value to corresponding control. 

Usage limit per transaction field determines how many times this promotion can be applied to single transaction. In case of Entire Transaction scope, the promotion can be applied only one time and the system enforces you to enter 1 into this field. 

You may want to give 10% discount only in case transaction sum falls into certain range. Min and Max value properties under Restrictions tab allow you to set limits to the total transaction sum that the shopping cart must have before this promotion can be applied. 

 

The next screenshot illustrates promotion that can be attached to tickets and that changes the ticket price. 

Following options in Discount Definition group are available: 

• Percent Discount - the ticket price to which promotion is attached to is discounted by percentage value. 

• Partial Payment – the promotion acts as if certain amount of the ticket price has been paid. 

• Pay Full Sum for the item – promotion acts as if the ticket was fully paid by it 

• Change Item Price – promotion changes the price of the ticket where it is attached to. The new price that the customer has to pay is shown in Discount Can Be Applied to Following Ticket Categories group box. This group box lists ticket categories that the promotion is valid for and the new price of the ticket for each of those categories. 

• Change Item Price and Pay for the Item – works the same way as previous option, the difference here is that while the ticket price is changed it is also marked as paid. When the transaction commits, the 

ticket will be issued and the sale recorded at the price determined by corresponding ticket category in the Discount Can Be Applied to Following Ticket Categories group box. 

Usage limit per transaction controls how many times the promotion can be applied to single transaction – for current promotion scope this can be any number. In the image above you can see that our sample promotion can be applied twice within the same transaction. 

The next screenshot contains definition for sample promotion that changes the price of Salted Popcorn 

Discount definition options for product promotions are the same as for tickets. It is worth mentioning that single promotion can cover more than one product. In the image above we can see that the promotion can be applied to two products: in case it is applied to product named Popcorn L salted 5L, it changes the product price to 4 €, while in case of 7UP 0.5L it changes product price to 1.50 €.  

The promotion above can only be applied when the miinimum value of the shopping cart is 10 €.

You can type additional instructions to the seller and assign image to promotion at “Instructions to Seller” tab page:

 

Please use small and low resolution images, otherwise promotion list may take long time to load in Front Office, especially if you are working across low speed wide area network.

When promotion scope is Single Ticket you may place additional restrictions to the promotion by making it valid only in particular cinema or for particular event, event series.

Event restrictions do not apply for product promotions, in this case these options are grayed out.

Following screenshot shows us that current promotion is only valid in Front Office and Back Office. When we want to add promotion to self services, web and/or mobile we need to tick these options as well.

 

Some promotions have special account in your accounting systems to where the sum should be transferred to, provided that MARKUS has integration with the accounting system.
Accounting code is given by accountants and should be inserted to Accounting Code field.